When the Canadian atmospheric scientist Katharine Hayhoe moved to Lubbock 11 years ago to take a faculty position at Texas Tech University, she was well known and regarded in the field of climate-change research, but not too far beyond it.

That quickly started to change, however, when Hayhoe added climate communicator to climate scientist as an important part of her work. In the process, through a variety of activities, she has increasingly earned international recognition and renown.

With the premiere episode this week of “Global Weirding,” a new, web-based PBS Digital Studios series of what she calls “lighthearted” videos, she’s branching into yet another communications format.

Source: Straight outta Lubbock: Scientist and TV station aim at ‘myths’ with new videos