Tired of plastic pollution? There are many alternatives. Why should we and brands care about plastic pollution?

Plastics is one of the biggest challenges the world is facing right now. Thanks to David Attenborough’s Blue Planet, consumers are suddenly aware of the thousands of tonnes of plastic filling the ocean.

As plastic is so prolifically used, especially in packaging, brands are going to need to act quick to find plastic alternatives. In fact, 25% of consumers are extremely concerned about plastic packaging, 42% think manufacturers should prioritize making packaging recyclable and 21% think the industry should work toward entirely plastic-free packaging (Kantar). This number is only going to grow as plastic continues to get covered daily in the press. Brands will need to be seen to be taking a responsible approach, otherwise they will risk damaging their hard-earned equity.

With so many plastic alternatives being developed, we’ve rounded up some of the most exciting innovations in plastic replacement. The following are some good sources to learn about many of the available alternatives to plastic.

And think about all the good paying green jobs this new industry has to offer in our communities.

That said, keep in mind not all that’s claimed to be green is golden. So take a closer look to distinguish between the green sheen of greenwashing from the real thing: 

• 5 Plastic Alternatives Doing More Harm Than Good — and What to Use Instead
• The Most Common Eco-Friendly Alternatives for Plastic Packaging
• 25 cheap and easy replacements for plastic in your home and kitchen
• Back to the future as innovators seek plastic alternatives
• Natural products that can replace plastics

Source: 13 Plastic Packaging Alternatives – Innovation Excellence